Which type of tourism targets niche markets, such as art or culinary enthusiasts?

The correct answer, specialized tourism, refers to tourism that focuses on specific interests or activities, catering to niche markets. This type of tourism allows travelers to engage deeply in particular experiences, such as art, culinary arts, adventure sports, or eco-tourism. It recognizes that many travelers seek unique, tailored experiences that align with their personal interests rather than participating in broad, general tourism offerings.

Specialized tourism is effective in attracting those who have a keen interest in a specific subject, thus creating opportunities for destinations to develop targeted marketing strategies and unique experiences that appeal to these niche audiences. It encourages a deeper interaction with local culture, traditions, and specialties, enhancing the travel experience.

In contrast, mass tourism typically involves large groups traveling to popular destinations, offering a more generic travel experience that does not focus on specialized interests. Independent tourism emphasizes self-guided travel and personal planning, which may or may not involve niche markets. Inbound tourism refers specifically to visitors traveling to a country from abroad, again not limited to niche interests but more about the direction of travel.