A tourism product is best defined as a combination of services and experiences for tourists. This definition captures the multifaceted nature of what tourism entails, going beyond just individual attractions or services.
By encompassing various elements such as accommodations, activities, dining, cultural experiences, and transportation, this definition reflects the holistic approach taken in the tourism industry to create a satisfying experience for travelers. Tourists often seek an integrated package that includes not only the attractions they wish to visit but also the support services that enhance their overall experience, such as customer service, local insights, and convenient logistics.
A single attraction offered to tourists would be too narrow and not representative of the broader offerings within tourism. While a type of transportation is an essential aspect, it does not encapsulate the entirety of what tourists engage with. Similarly, a promotional campaign is a marketing tool rather than a product that provides the actual experience to the traveler. Thus, defining a tourism product as a combination of services and experiences accurately reflects the reality and complexity of the tourism landscape.