Which of the following best describes niche tourism?

Prepare for the AICE Travel and Tourism Exam with our tailored quiz. Utilize interactive questions, hints, and detailed explanations to enhance your study experience. Set yourself up for success on exam day!

Niche tourism is defined as specialized tourism that targets specific interests or demographics. This approach allows travel companies to cater to the unique needs and preferences of particular groups, such as adventure seekers, eco-tourists, cultural enthusiasts, or culinary travelers. By focusing on specific market segments, niche tourism can provide tailored experiences that are often more meaningful and engaging for those involved.

This concept contrasts sharply with general tourism, which attempts to appeal to a broad audience and lacks the focused elements that define niche markets. Additionally, while luxury accommodations can be part of niche tourism, they do not encompass the entire scope of specialized travel—niche tourism can also include budget travel tailored to specific interests. Similarly, mass tourism strategies are characterized by their focus on high volumes of visitors and standardized experiences, which is the opposite of the personalized approach found in niche tourism.

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