What is the primary role of travel guides in the tourism industry?

The primary role of travel guides in the tourism industry is to provide information and enhance the travel experience. Travel guides are knowledgeable professionals who help tourists navigate their destinations by offering insights into the history, culture, and attractions of the area. Their expertise contributes significantly to a traveler’s understanding and enjoyment of a destination. By sharing local tips, historical context, and recommendations for sites to visit, they enrich the travel experience and help tourists make informed choices about their journeys.

In contrast, selling travel packages is more typically the responsibility of travel agents or tour operators rather than travel guides who focus on direct interaction and on-site guidance. While travel guides may assist with finding accommodations or managing local transportation as part of their overall service, these tasks are not their primary function. Their main objective is to deliver an immersive and informative experience that deepens travelers' appreciation of the places they visit.