What is the primary role of a travel agent?

The primary role of a travel agent is to assist clients in planning and booking travel arrangements. This involves understanding clients' needs and preferences, providing recommendations for destinations, travel routes, accommodations, and activities, and coordinating all necessary reservations to facilitate a smooth travel experience. Travel agents leverage their expertise in the travel industry to help clients navigate their options, ensuring that they receive the best value and a trip that meets their expectations.

In this context, travel agents function as guides for their clients, acting on their behalf to make the travel planning process more efficient and enjoyable. Their skills include knowledge of travel regulations, access to deals and packages, and the ability to provide personalized service, all of which contribute to a well-planned trip.

While arranging local events or promoting destinations can be parts of a travel-related business, they do not encompass the main function of a travel agent, which is focused on client-centered planning and booking. Additionally, creating itineraries without client input contradicts the personalized service that characterizes the role of a travel agent, as it is essential that the travel arrangements reflect the individual preferences and specifications of the clients.