What is the primary function of online travel agencies (OTAs)?

The primary function of online travel agencies (OTAs) is to serve as intermediaries for travel bookings. OTAs facilitate transactions between consumers and travel service providers, such as airlines, hotels, and car rental companies, by allowing customers to search for, compare, and book various travel options in one place. This convenience enhances the customer experience by streamlining the booking process and providing access to a wide range of travel services, often at competitive prices.

The role of OTAs is crucial in the travel industry because they leverage technology to connect consumers with suppliers, provide customer support throughout the booking process, and often offer tools for planning and reviewing travel arrangements. By acting as intermediaries, OTAs also help travelers find the best options that meet their specific needs regarding pricing, timing, and preferences.

In contrast, while exclusive travel packages, property management, and travel insurance can be services related to travel, they are not the primary function of OTAs. Instead, those services may be provided by specialized companies or departments within the broader travel industry.