What is the definition of mass tourism?

Mass tourism is characterized by the movement of large numbers of tourists to a single destination, typically emphasizing accessibility, affordability, and popular attractions. This form of tourism often leads to heavily trafficked sites, where services and infrastructure are designed to cater to a high volume of visitors. Destinations that experience mass tourism may include well-known landmarks, resorts, and cities that offer a variety of recreational and entertainment options.

The focus on large groups distinguishes mass tourism from other types of travel, such as niche tourism, which targets smaller, more exclusive groups. This broader appeal tends to create an environment where experiences can be more standardized and less personalized. During peak seasons, the influx of tourists can impact local communities and ecosystems, highlighting the need for sustainable practices within the mass tourism model.