What is an example of niche tourism?

Niche tourism refers to a specific segment of the tourism market that targets a particular interest or activity. In this context, wellness tourism exemplifies niche tourism because it focuses on travel experiences centered around health, well-being, and personal enrichment. This can include activities like spa retreats, yoga sessions, meditation workshops, and holistic health programs, catering to individuals seeking to enhance their physical and mental health while traveling.

The other options, while they are also forms of tourism, represent broader categories that appeal to a wider audience. Adventure tourism encompasses various activities like hiking, rock climbing, and extreme sports, making it a broader appeal. Beach and cruise tourism also target larger groups, focusing on recreation and leisure without the specific health-oriented focus that defines wellness tourism. Therefore, wellness tourism stands out as a specialized segment that identifies a distinct consumer need, aligning perfectly with the concept of niche tourism.