What does diversification in tourism aim to achieve?

Diversification in tourism primarily aims to expand the range of tourism products and services offered. By introducing a variety of experiences, activities, and options, destinations can attract different types of tourists with varying interests and preferences. This strategy not only enhances the appeal of a destination but also helps in mitigating risks associated with reliance on a single type of tourism. For instance, a destination that offers cultural experiences, adventure tourism, ecotourism, and wellness retreats can cater to a broader audience, ultimately enriching the visitor experience and promoting economic sustainability within the tourism sector.

Other strategies such as encouraging off-peak travel can be part of a broader diversification approach, but the core goal of diversification itself is to increase the variety of options available to tourists rather than to limit or control aspects like the number of tourists or the types of accommodations. By expanding the tourism offerings, destinations can create a more resilient tourist economy that is less vulnerable to changes in market demand.