What does destination competitiveness refer to?

Destination competitiveness refers to a destination's ability to attract tourists. This concept encompasses various factors that contribute to making a destination appealing to potential visitors. These factors include the quality and variety of attractions, services, and infrastructure available, as well as the overall experience that tourists can expect. A destination that effectively markets itself, offers unique experiences, ensures safety and cleanliness, and can provide good value for money will have a higher chance of attracting tourists compared to less competitive destinations.

In this context, while marketing expenses may contribute to the attractiveness of a destination, they do not alone determine competitiveness. Historical significance can enhance a destination's appeal, but it is not the sole factor that defines its ability to attract visitors. Likewise, geographical location is important, but it does not encompass the broader aspects of competitiveness, which involve how well a destination can enhance and promote the travel experience for tourists.