What does 'business tourism' primarily involve?

Business tourism primarily involves travel for work-related purposes, which encompasses various activities associated with conducting business. This can include attending meetings, conferences, trade shows, or training sessions. The essence of business tourism lies in the necessity of face-to-face interaction to enhance relationships, secure deals, or learn new skills pertinent to one's job or industry.

This type of tourism is distinct from leisure travel, which is primarily focused on relaxation and personal enjoyment, adventure activities that involve thrill-seeking experiences, and cultural travel that emphasizes exploring the heritage and traditions of different regions. While individuals may overlap in their travel activities, the defining characteristic of business tourism is its alignment with professional objectives rather than leisure or cultural exploration.