What are key performance indicators (KPIs) in tourism?

Key performance indicators (KPIs) in tourism are measurable values that help assess the success and performance of a business within the industry. These indicators can include metrics such as occupancy rates, revenue per available room (RevPAR), visitor numbers, customer satisfaction scores, and more. By tracking these KPIs, tourism businesses can evaluate their effectiveness in various areas, such as marketing, operations, and customer service.

This focus on measurable outcomes allows businesses to identify trends over time, make informed decisions, and implement strategies for improvement. In summary, KPIs provide crucial insights that enable organizations to align their operations with their goals and objectives, ultimately enhancing their overall performance in the competitive tourism landscape.